MODULAR POP-UP SHOP PARIS 2015
DelRio London has invited Vlad Tenu to design a sculptural display feature to support the presentation of their shoes at various fashion fairs and trade shows. Initiated by the opportunity of having a pop-up store in the shopping centre Le Bon Marché in Paris, the design solution was to create a modular system that could be disassembled, moved and re-configured in various ways for different space configurations and display setups.
REVOLVER TRADE SHOW COPENHAGEN
The sculptural display feature of the modular pop-up store for DelRio London has also been re-configured at the Revolver Trade Show in Copenhagen in August 2015. Initially designed for the pop-up store in the shopping centre Le Bon Marché in Paris, the modular system proposed by Vlad Tenu for this project has opened many opportunities in transporting and re-configuring the pop-up in various ways for future fairs and shows.
A MODULAR SHOP
The modular pop-up store for DelRioLondon has been first installed in Le Bon Marche in Paris and it was composed of two display areas: one linear along a circulation route and one sculptural at a very visible focal point. This is the first application of a modular system developed by Vlad Tenu called MINIPLEX. It consists of a single type of components, identical flat pieces that can be connected and re-combined, organically growing into very complex geometric structures. Through simple rules of symmetry, it can be assembled into an infinity of possible shapes, just like a Lego brick or a 3D puzzle.
Why modular?
Having sustainability as a core principle, the system is born from the idea of an ever-changing piece of design that can be endlessly re-configured into different new arrangements and adapt to its context.
The idea of a demountable system allows for the recycling and reuse of all the components, which become a new ‘smart material’. Due to the remarkable structural properties of this type of geometry consisting of a single continuous surface, relatively large scale objects can be built with modules made of very thin materials, being very lightweight at the same time, similar to a space truss.
